NEW YEARS EVE CROSSROADS CONCERT~
Hubie Ashcraft and The Drive headlined GM Truck Homecoming at
War Memorial Coliseum
September 14th event to celebrate launch of all-new Chevrolet and GMC pickup trucks
• GM vehicle displays and product experts on hand
• GM Foundation to donate $100,000 to local charities
• Truck parade around city for first 500 to register online
FORT WAYNE, Ind. - On Saturday, September 14, General Motors invites owners of its pickup trucks to the GM Truck Homecoming, celebrating the local launch of the 2014 Chevrolet Silverado and GMC Sierra pickup trucks. Event organizers expect at least 1,500 GM pickup trucks – old and new – to attend the festivities.
“GM truck owners are passionate about their Silverado and Sierra pickup trucks,” said Stephanie Jentgen, GM Fort Wayne communication manager. “We want to bring these fans together and introduce them to the all-new 2014 trucks and have fun at the same time.”
The homecoming will be held in the northeast parking lot of the Allen County Memorial Coliseum.
Parking begins at 8 a.m. with festivities starting at 10 a.m. Highlights of the day include a welcome presentation by Jully Burau, GM chief engineer for the Silverado and Sierra program; grants totaling $100,000 from the GM Foundation; a fun truck show, and a police-escorted 500-truck parade around the north end of the city. In addition, GM will have a variety of displays including GM Accessories, OnStar/Connected Customer, Northern Indiana/Ohio Chevrolet Dealer Association, Tom Kelley Buick GMC, plus entertainment from Hubie Ashcraft and The Drive and K105-FM.
GM Truck Parade - Participation in the GM Truck Parade is limited to the first 500 GM truck owners to register online at www.gmtruckhomecoming.com. These participants will receive a goody bag when they arrive at the Truck Homecoming and go to the Welcome Center tent.
GM Fun Truck Show - GM truck owners who attend homecoming can be a part of the GM Fun Truck Show by signing up at www.gmtruckhomecoming.com. Prizes will be awarded for oldest GM truck, newest GM truck, most mileage on a GM truck present, and the GM truck that travelled farthest to attend the event.
Parking at the Coliseum is $5 for cars, vans, or motorcycles and $13 for RV’s, buses and limousines. Food will be available for purchase.
General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.